Tablet vendor market share in Europe 2012-2023

Between 2012 and 2023, Samsung and Apple established themselves as the leading tablet vendors in Europe. Over the years, Samsung's market share increased, reaching over 33 percent in 2022. On the contrary, Apple's share of the market declined, amounting to under 50 percent in 2023. Apple vs SamsungIn 2010, Apple released the iPad, the first modern tablet. Consequently, consumer electronics companies, such as Samsung, Huawei, and Xiaomi, manufactured their own tablets and entered this competitive market. The devices gained popularity around the world and in Europe, where Apple is the leading tablet vendor. Particularly, the American tech giant shipped around 11 million tablets in Western Europe in 2022. Samsung followed, with roughly five million units shipped in the same year. Tablet among the favorite CE devices in EuropeTablets, devices combining the functionalities of laptops and the portability of smartphones, have become widely used among consumers, also in Europe. For instance, roughly 35 million people are forecast to be tablet users in the United Kingdom in 2023, while the number of tablets users in France is forecast to exceed 30 million in the same year. At the same time, the device penetration in European countries increased and will continue increase. For instance, in Italy, the tablet penetration rate was almost 39 percent in 2023 and was forecast to reach around 44.5 percent by 2027.

自2012年至2023年间，三星和苹果在欧洲确立了其作为领先平板电脑供应商的地位。历经岁月，三星的市场份额持续增长，至2022年已超过33%。反之，苹果的市场份额则呈下降趋势，至2023年不足50%。在2010年，苹果推出了iPad，作为首款现代平板电脑。随后，消费电子公司如三星、华为和小米纷纷制造自有平板电脑并进入这一竞争激烈的市场。这些设备在全球范围内，特别是在欧洲获得了广泛的人气和认可，其中苹果成为欧洲的领先平板电脑供应商。尤其是，这位美国科技巨头在2022年向西欧地区出货约1100万台平板电脑。紧随其后的是三星，同一年内出货量约为500万台。平板电脑成为欧洲最受欢迎的消费电子产品之一。作为兼具笔记本电脑功能和智能手机便携性的设备，平板电脑在消费者中得到了广泛应用，尤其在欧洲。例如，预计到2023年，英国将有约3500万人成为平板电脑用户，而法国的平板电脑用户数量预计将超过3000万。与此同时，欧洲各国的设备普及率不断上升，并将持续增长。例如，2023年意大利的平板电脑普及率接近39%，预计到2027年将达到约44.5%。