Consumer Electronics data

Goldfish Ads is changing the way data is compiled and used in a privacy-first world. Without ever touching any PII or using any cookies in any way, our first-of-its-kind algorithm clusters audiences into cohorts in ways not possible prior.

This is a complete dataset for Consumer Electronics audience cohorts.

Use this dataset to understand consumer technology-based characteristics about a given location within the United States. Within this dataset, you'll find indices for types of devices, technology, hardware, and software those in a given location are interested in broken out at the postal code level.

Potential use cases for leveraging this type of data could include: Activating Media, Enriching existing datasets, and personalizing user experiences.

Find Data Dictionary here: https://www.goldfishads.com/dataset-examples

INCLUDED TABLES:
- POSTAL_CODES
- CONSUMER_ELECTRONICS

INCLUDED FIELDS:
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_MEMORY
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_MONITORS
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_PROCESSORS
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_SERVERS
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_DESKTOP_COMPUTERS
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_FREE_SOFTWARE
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_HARD_DRIVE
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_MOBILE_PHONES
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_NETWORK_STORAGE
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_SMARTPHONES
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_SOFTWARE
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_TABLET_COMPUTER

As well as the following fields from our Demographics dataset.

ADDITIONAL FIELDS:
- ETHNICITY_AMERICAN_INDIAN_OR_ALASKAN_NATIVE
- ETHNICITY_ASIAN
- ETHNICITY_BLACK_OR_AFRICAN_AMERICAN
- ETHNICITY_HISPANIC_LATINO
- ETHNICITY_NATIVE_HAWAIIAN_OR_PACIFIC_ISLANDER
- ETHNICITY_OTHER_RACE_NOT_LISTED
- ETHNICITY_TWO_OR_MORE_RACES
- ETHNICITY_WHITE
- HOUSEHOLD_INCOME_100K_150K
- HOUSEHOLD_INCOME_150K_200K
- HOUSEHOLD_INCOME_200K_PLUS
- HOUSEHOLD_INCOME_50K_100K
- HOUSEHOLD_INCOME_LESS_THAN_50K
- LANGUAGE_SPANISH
- PROPERTY_VALUE_100K_250K
- PROPERTY_VALUE_1MM_TO_1_POINT_5MM
- PROPERTY_VALUE_1_POINT_5MM_TO_2MM
- PROPERTY_VALUE_250K_500K
- PROPERTY_VALUE_2MM_PLUS
- PROPERTY_VALUE_500K_750K
- PROPERTY_VALUE_750K_1MM
- PROPERTY_VALUE_LESS_THAN_100K

搜集汇总

背景与挑战

背景概述

该数据集提供美国各邮政编码区域内消费者对电子产品的兴趣指数，涵盖设备、硬件和软件等类别，同时包含人口统计和家庭收入等附加信息。数据通过隐私安全算法收集，适用于媒体投放、数据增强和个性化体验等场景。