Consumer Electronics data

Goldfish Ads is changing the way data is compiled and used in a privacy-first world. Without ever touching any PII or using any cookies in any way, our first-of-its-kind algorithm clusters audiences into cohorts in ways not possible prior. This is a complete dataset for Consumer Electronics audience cohorts. Use this dataset to understand consumer technology-based characteristics about a given location within the United States. Within this dataset, you'll find indices for types of devices, technology, hardware, and software those in a given location are interested in broken out at the postal code level. Potential use cases for leveraging this type of data could include: Activating Media, Enriching existing datasets, and personalizing user experiences. Find Data Dictionary here: https://www.goldfishads.com/dataset-examples INCLUDED TABLES: - POSTAL_CODES - CONSUMER_ELECTRONICS INCLUDED FIELDS: - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_MEMORY - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_MONITORS - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_PROCESSORS - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_SERVERS - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_DESKTOP_COMPUTERS - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_FREE_SOFTWARE - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_HARD_DRIVE - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_MOBILE_PHONES - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_NETWORK_STORAGE - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_SMARTPHONES - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_SOFTWARE - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_TABLET_COMPUTER As well as the following fields from our Demographics dataset. ADDITIONAL FIELDS: - ETHNICITY_AMERICAN_INDIAN_OR_ALASKAN_NATIVE - ETHNICITY_ASIAN - ETHNICITY_BLACK_OR_AFRICAN_AMERICAN - ETHNICITY_HISPANIC_LATINO - ETHNICITY_NATIVE_HAWAIIAN_OR_PACIFIC_ISLANDER - ETHNICITY_OTHER_RACE_NOT_LISTED - ETHNICITY_TWO_OR_MORE_RACES - ETHNICITY_WHITE - HOUSEHOLD_INCOME_100K_150K - HOUSEHOLD_INCOME_150K_200K - HOUSEHOLD_INCOME_200K_PLUS - HOUSEHOLD_INCOME_50K_100K - HOUSEHOLD_INCOME_LESS_THAN_50K - LANGUAGE_SPANISH - PROPERTY_VALUE_100K_250K - PROPERTY_VALUE_1MM_TO_1_POINT_5MM - PROPERTY_VALUE_1_POINT_5MM_TO_2MM - PROPERTY_VALUE_250K_500K - PROPERTY_VALUE_2MM_PLUS - PROPERTY_VALUE_500K_750K - PROPERTY_VALUE_750K_1MM - PROPERTY_VALUE_LESS_THAN_100K

搜集汇总

背景与挑战

背景概述

该数据集提供美国各邮政编码区域内消费者对电子产品的兴趣指数，涵盖设备、硬件和软件等类别，同时包含人口统计和家庭收入等附加信息。数据通过隐私安全算法收集，适用于媒体投放、数据增强和个性化体验等场景。