Attitudes to paid and ad-supported podcast U.S. 2020, by ethnicity

A 2020 survey found that American podcast users prefer a mix of free, ad-supported content, and paid podcasts that are ad-free, although 30 percent of all adults favored completely free podcasts which generate money via advertising. Hispanic users were the most likely group to have an aversion to paying for podcasts, with 38 percent believing that podcasts ought to be available for free with ads.

一项于2020年进行的调查显示，美国播客用户倾向于混合免费、广告支持的内容以及无广告的付费播客，尽管30%的成年人群更偏好完全免费的播客，这些播客通过广告获得收入。在所有用户群体中，西班牙裔用户最有可能对付费播客产生反感，其中38%的人认为播客应当免费并提供广告。