Consumer Demand & Internet Search Trends

Nowhere else will you find this unique insight into Consumer Demand for hyper-local Retail and Business Services derived from internet search history aggregated across micro geographic regions.

IdealSpot's consumer demand data tells you how much interest exists for what you sell, derived from near-time search analytics. You can use this dataset to discover new customers and where your product or service is in high demand. Internet search is a leading indicator of unmet demand.

Our ~460 specialized categories provide macro and micro coverage of the top retail industries and consumer services in the United States. Understand and comparing per-capita internet keyword volumes from top search engines allows you to compare relative demand between different geographic locations.

Data is available for US county, census tract, and block group.

The current top-level categories are as follows:

* Automotive
* Businesses and Services
* Community and Government
* Healthcare
* Landmarks
* Retail
* Social
* Sports and Recreation
* Transportation
* Travel

The full catalog of categories is available in the link to the documentation.

The source of this data is through our partnerships with key providers and our own proprietary algorithms.