eCommerce Benchmark KPIs: Apparel in Thailand

In 2023, next to an add-to-cart rate of 11.5%, a cart abandonment rate of 83.7%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs for Apparel in Thailand also consist of an AOV of US$89.3, a discount rate of 17.4%, and a return rate of 12%.

于2023年，泰国服装电商基准关键绩效指标（KPIs）除却11.5%的加入购物车比率、83.7%的购物车放弃率及1.9%的转化率之外，还包括平均订单价值（AOV）为89.3美元、17.4%的折扣率和12%的退货率。