Brand Management and Strategies Against Counterfeits
收藏NBER2012-03-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w17849
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资源简介：
In this paper I provide a theory for brand-protection strategies to reduce counterfeiting under weak intellectual property rights. My theoretical framework has general implications for endogenous sunk cost investments as a means of deterring counterfeiters. My model incorporates two layers of
提供机构：
美国国家经济研究局
创建时间：
2012-03-01
