Leading starting points for online shopping in the Netherlands 2018

This statistic shows the results of a survey question on where consumers in the Netherlands would start their customer journey if they wanted to buy something online in 2018. In August 2018, most Dutch online shoppers indicated they would start their search on Google and not directly on an online marketplace like Amazon or Zalando.E-commerce has become more and more popular in the Netherlands in recent years. The number of online orders or purchases, for example, reached approximately 202 million in 2017.

本统计数据揭示了2018年荷兰消费者在在线购物之旅的起始地点的调查结果。2018年8月，大多数荷兰在线购物者表示，他们将在谷歌上开始搜索，而非直接在亚马逊或Zalando等在线市场中进行。近年来，电子商务在荷兰愈发流行。例如，2017年在线订单或购物的数量已达到约2.02亿次。