Expected growth of sports media business models worldwide 2020

The sports industry is always looking for new ways to engage its audience and increase revenues. During an August 2020 survey among sports industry leaders worldwide, over 69 percent of respondents suggested that the freemium business model, wherein users paid for access to certain features or content, would experience significant growth within the sports media industry.

体育产业始终致力于寻求新的方法以吸引其受众并提升收入。在2020年8月对全球体育产业领导者的调查中，超过69%的受访者提出，免费增值商业模式，即用户为获取某些功能或内容付费，将在体育媒体产业中实现显著增长。