CPB Ecuador Universities: Customer Participation Behavior Survey Data (N=429)

De-identified survey response data (N = 429) from an adaptation and validation study of the Customer Participation Behavior (CPB) scale (Yi & Gong, 2013) among undergraduate students at six Ecuadorian universities. Universities are identified by code (University A-F) rather than by name to reduce re-identification risk; institution type (public/private) is retained. Contains 14 CPB item responses (7-point Likert scale), demographic variables (age, sex), and institutional variables (institution code, institution type, faculty, academic area, academic year, program modality, employment status). Companion analysis code: https://github.com/leocanizaresce/CPB-Ecuador-Universities (private; available on reasonable request). Related manuscript: 'Does the Structure of Customer Participation Behavior Travel? A Network-Psychometrics and Confirmatory Validation Among Ecuadorian University Students' (in preparation).