The relationship between Cognitive dissonance and Switching to another brand: The Mediating role of Purchase regret. The dataset from student’s online shopping behavior in North Cyprus

This dataset empirically investigated the comprehensive model related to post-purchase behavior regarding online shopping in North Cyprus. The dataset has collected via a self-administered questionnaire at Girne American University. Then, the dataset evaluated by using 354 participants. In which several techniques used for hypothesis testing, and structural equation modeling (SEM) was applied using IBM (SPSS and AMOS).