Women Entrepreneurs Network's Website: entrepreneurship, culture and self-images

Abstract: The article deals with the theme of entrepreneurship, especially the ethos of the entrepreneurial woman. It aims to analyse the representation of female entrepreneurship and identify the cultural aspects that are manifested in enunciative scenes and the discursive ethos in discursive material disclosed in the Women Entrepreneurs Network. The discursive analysis is based on the proposal of Maingueneau (1997, 2008a, b, 2011) and the construction of the corpus is based on content analysis guided by Bardin (2011). As a main result, one can deduce that the effective ethos is linked to the notion of female entrepreneurship through stereotyped scenes, where the woman is still in a peripheral position.