Market research as percentage of ad spend in Japan 2018-2022

In 2022, the share of market research as percentage of ad spending in Japan amounted to 4.9 percent. The spending on market research amounted to a relatively small portion of ad spending when compared to other countries, such as the U.S., where market research comprised a double-digit share of ad spending.

于2022年，日本市场调研在广告支出中所占的份额高达4.9%。相较于其他国家，如美国，市场调研在广告支出中所占比重相对较小，后者市场调研的份额构成了广告支出的两位数比例。