eCommerce Benchmark KPIs: Bullion & Precious Metal in Mexico

In 2023, next to an add-to-cart rate of 5%, a cart abandonment rate of 80.9%, and a conversion rate of 1%, the eCommerce Benchmark KPIs for Bullion & Precious Metal in Mexico also consist of an AOV of US$483.6, a discount rate of 4.9%, and a return rate of 1.5%.

至2023年，墨西哥贵金属电子商务的基准关键绩效指标（KPIs）除却5%的添加购物车率、80.9%的购物车放弃率及1%的转化率外，亦包括平均订单价值（AOV）为483.6美元、折扣率为4.9%以及退货率为1.5%。