Impact of COVID-19 on retail channel preference South Korea 2021

According to a survey conducted by Rakuten Insight in South Korea in June 2021 on the impact the coronavirus pandemic had on their choice of retail channel, around 54 percent of respondents answered to now prefer a mix of both on- and offline retail. Another 38 percent answered to have switched from shopping in physical stores to shop exclusively online.

根据Rakuten Insight于2021年6月在韩国进行的一项调查，该调查旨在探讨新冠疫情对其零售渠道选择影响，结果显示，约54%的受访者表示现在更倾向于线上线下零售的混合模式。另有38%的受访者表示，他们已从实体店购物转变为完全在线购物。