Connected TV ad spend India 2021-2027

As of 2022 ad expenditure on connected TV or CTV in India amounted to more than 50 million U.S. dollars. The trend was projected to follow an upwards trajectory over the next five years, with CTV ad spends almost touching 400 million U.S. dollars by 2027.Connected TV refers to a television connected to the internet that allows consumers to stream content. It includes devices such as smart TVs or Amazon firesticks.

截至2022年，印度互联电视（CTV）的广告支出已超过5000万美元。预计未来五年内，这一趋势将持续上升，到2027年，CTV的广告支出几乎将达到4亿美元。互联电视是指连接互联网的电视，它允许消费者流媒体内容。这包括智能电视或亚马逊火柴棒等设备。