VisitIQ Audience Management Platform | DrivenIQ | Dual Audience Management Platform (AMP)

The VisitIQ Dual Audience Platform is designed to give its users unparalleled access to identity data that opens up a world of insight and evaluation opportunities to curate and craft the most impactful audiences possible. With ResolveID, an audience built using the website data for a business owner. To create a ResolveID audience, the website owner will be required to place a ResolveID pixel in the header and body tag of each page on their website. Twenty-four hours after the pixel is placed, data begins flowing into the VisitIQ Audience Management platform with matched consumer data points from the DrivenID identity graph. With AudienceID, a custom audience can be built using the DrivenID Identity Graph and VisitIQ Audience Management platform. DrivenID includes over 550 million identity profiles deterministically linked to 230 million validated U.S. consumers. This is representative of roughly 98% of United States consumers and includes billions of data points stitched together with over 1500 proprietary algorithms. And now with the ability to import your own customer lists, EnrichID will expand on known audiences allowing you to define your ICPs and develop strong audience targeting strategies for future efforts.

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背景与挑战

背景概述

VisitIQ双受众管理平台通过DrivenID身份图谱提供身份数据，支持用户利用ResolveID和AudienceID功能构建精准受众。该平台覆盖约98%的美国消费者，并允许导入客户列表以扩展和优化目标策略。