More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers' Purchae Intention toward Sincere versus Exciting Brands
收藏Mendeley Data2020-05-06 更新2026-04-09 收录
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https://data.mendeley.com/datasets/b3fkwybd9w
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资源简介：
The dataset underlies a research addressing the mechanism behind the variability in consumers' purchase intentions toward sincere and exciting brands.
创建时间：
2020-05-06
