eCommerce Benchmark KPIs: Global Garden

In 2023, next to an add-to-cart rate of 7.1%, a cart abandonment rate of 74.6%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for the global Garden market also consist of an AOV of US$213.8, a discount rate of 10.9%, and a return rate of 3.5%.

于2023年，全球园艺市场的电子商务基准关键绩效指标（KPIs）中，除7.1%的添加购物车率、74.6%的购物车放弃率和1.8%的转化率外，还包括平均订单价值（AOV）为213.8美元、折扣率为10.9%以及退货率为3.5%。