Italy: main parameters for selection of influencer in IM 2019

The statistic shows the result of a survey on the main criteria for the selection of influencers in Italy in 2019. The main selection parameter was the quality of the content the influencer posted in the web, while second was their reputation on social networks and online. Interestingly enough, the number of followers was the last criteria, among the five mentioned in the survey. Only 24 percent of the respondents considered it very often.

本统计数据显示了2019年意大利关于影响者选择主要标准的调查结果。首要的筛选参数为影响者在网络平台上发布内容的品质，其次为他们在社交媒体及网络上的声誉。令人好奇的是，在所提及的五项标准中，关注者数量位列最后，仅有24%的受访者认为这一因素非常频繁地被考虑。