Market share of leading sports/energy drinks companies worldwide 2015

This statistic presents the market share of the leading sports and energy drink companies worldwide as of 2015. The Red Bull GmbH was ranked third with a market share of 6.7 percent. The global market was estimated at 64.7 billion U.S. dollars.Sports and energy drinksSports and energy drinks are defined as functional beverages which are intended to have an impact on your physical or mental performance, respectively.Sports drinks aim to serve as water or an energy provider during or after demanding physical exercise. They usually contain a mix of water and carbohydrates and are fortified with electrolytes. In some cases, vitamins and micronutrients are added. As it is important for athletes to stay hydrated during active training, sports drink manufacturers recommend drinking their beverages during or after a demanding work out in order to improve athletic performance and replenish electrolytes lost in sweat. The functional beverage is promoted as a smart alternative to water and claims to maximize endurance and build lean muscle during prolonged physical activity.Energy drinks aim to boost both mental and physical energy. As stimulants most drinks contain caffeine, taurin, vitamins and some kind of sweetener. Teens and young adults perceive energy drinks as being performance enhancers. Since hitting the market, energy drinks have been discussed heavily in the press regarding potential health risks, especially if consumed by children. The high amount of caffeine in energy drinks is suspected to cause the heart to race and blood pressure to rise, which may lead to elevated heart risks.

本统计数据显示了截至2015年全球主要运动饮料和能量饮料公司的市场份额。Red Bull GmbH 以6.7%的市场份额位列第三。全球市场规模估计为647亿美元。运动饮料和能量饮料被定义为功能性饮料，分别旨在对您的身体或精神表现产生影响。运动饮料旨在在或运动后为身体提供水分或能量。它们通常含有水和碳水化合物的混合物，并强化了电解质。在某些情况下，还会添加维生素和微量元素。鉴于运动员在积极训练期间保持水分的重要性，运动饮料制造商建议在或运动后饮用其产品，以提升运动表现并补充因出汗而流失的电解质。功能性饮料被推崇为水的明智替代品，并声称在长时间的身体活动中最大化耐力和构建瘦肌肉。能量饮料旨在提升精神和体力。作为一种刺激剂，大多数饮料含有咖啡因、牛磺酸、维生素以及某种类型的甜味剂。青少年和年轻人认为能量饮料是提升表现力的助推器。自进入市场以来，能量饮料在媒体上广泛讨论，尤其是关于潜在的健康风险，尤其是如果儿童饮用。能量饮料中高含量的咖啡因被怀疑会导致心跳加速和血压升高，这可能导致心脏风险增加。