Testing the effectiveness of an ecomedia literacy environmental education lesson

Sample: convenience sample of Italian University studentsTwo experimental conditions: ecomedia literacy lesson vs. control. Those in the ecomedia literacy lesson first participated to the lesson and then answered to the questionnaire, while those in the control condition first answered to the questionnaire and then participated to the lesson.Measures: perceived benefits of plastic bottled water, affective attitudes toward plastic bottled water, intentions to purchase plastic bottled water, attitudes toward the environment (new environmental paradigm, NEP scale), pro-environmental behavioral intentions