Revenue of the market research industry worldwide by country or region 2009-2022

Due to the ever-increasing amount of gathered and analyzed data, the global revenue of the market research industry has experienced strong growth in recent years. The United States market was the largest, valued at almost 71.5 billion U.S. dollars in 2022 and accounted for more than half of the global market. Market research industry The market research industry includes any organized activity aimed at gathering information about a specific industry, market, or group of customers. Market research relies on various types of services such as statistics, models, surveys, and, increasingly, big data analytics as a key instrument to meet customers’ needs and to direct investments in R&D and in new markets. In recent years, new technologies and new devices led to the emergence of new research methods such as big data analytics, mobile surveys, and behavioral economic models. Leading market research companies With a total revenue of roughly 5.5 billion U.S dollars in 2022, Gartner was the leading market research company worldwide. Headquartered in Connecticut in the United States, Gartner is a global market research company operating worldwide. Their nearest global competitor, U.S. company IQVIA, reported almost 5.3 billion U.S. dollars in global revenue in 2022.

随着搜集和分析数据的不断增多，近年来全球市场研究行业的总收入实现了显著增长。2022年，美国市场占据领先地位，其价值接近715亿美元，占全球市场的半壁江山。市场研究行业涵盖旨在搜集特定行业、市场或客户群体信息的任何有组织活动。市场研究依赖于各类服务，如统计学、模型、调查，以及日益重要的大数据分析，作为满足客户需求、指导研发投资和新市场拓展的关键工具。近年来，新技术和新设备催生了诸如大数据分析、移动调查和行为经济学模型等新的研究方法。领先的市场研究公司中，2022年总收入约为55亿美元的Gartner是全球市场研究行业的领军企业。总部位于美国康涅狄格州的Gartner是一家在全球范围内运营的市场研究公司。其最接近的全球竞争对手，美国公司IQVIA，在2022年的全球收入接近53亿美元。