Replication data for "Issue Emphasis in the Hybrid Media System: A Longitudinal Study of Party Campaign Messages"

This dataset is derived from an automated content analysis of party campaign messages. Using the French-language dictionary developed by Martel and Nadeau (2023), which includes over 2,500 tokens or syntagms across 20 defined issues, a corpus of electoral communications was analyzed. This method involved counting keywords and phrases to measure the prominence of different issue categories. The dataset reflects the issue prioritization in electoral communications by various political parties in Quebec, covering multiple election campaigns (2012, 2014, 2018, and 2022) and communication platforms (press releases, Facebook posts, and tweets). The political parties included in the dataset are CAQ, PLQ, PQ, QS, and PCQ (exclusively for the year 2022).