All Media and Products Survey 2002 - South Africa

Abstract
---------------------------

The South African Audience Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services.

Geographic coverage
---------------------------

The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape.

Analysis unit
---------------------------

Households and individuals

Universe
---------------------------

The universe which the AMPS sample is drawn comprises virtually all South African adults aged 15 years or older throughout urban and rural areas of major metropolitans in South Africa. The survey covers residents in private households, or hotels, residential hotels and similar accommodation in the Republic of South Africa.

Kind of data
---------------------------

Sample survey data

Sampling procedure
---------------------------

A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group.

Mode of data collection
---------------------------

Face-to-face [f2f]

{'Abstract': '摘要
---------------------------
南非受众研究基金会（SAARF）通过实施全面媒体与产品调查（AMPS），旨在收集南非人民在媒体使用方面的数据，以及他们对特定产品和服务所有权的拥有或使用情况。

地理覆盖范围
---------------------------
本调查涵盖南非的主要农村和城市地区，包括豪登省、西开普省、东开普省、夸祖鲁-纳塔尔省、自由州和北开普省的主要都市地区。

分析单位
---------------------------
家庭和个人

调查范围
---------------------------
AMPS样本所涵盖的调查范围几乎包括了南非所有年龄在15岁或以上、居住在主要都市的城乡地区的成年人。调查对象包括私人家庭中的居民，或位于南非共和国的酒店、住宅酒店及类似住宿设施中的居民。

数据类型
---------------------------
样本调查数据

抽样方法
---------------------------
采用多阶段、区域分层、准概率设计对全年样本进行抽样。通过人口估计，将样本扩大至总人口，以便可以从百分比和千人规模的角度审视调查结果。数据通过面对面（f2f）的家庭访谈收集。对于每个种族群体，由于某些地区无人居住或该群体中人数极少，因此这些地区被排除在考虑范围之外。

数据收集方式
---------------------------
面对面访谈（f2f）'}