Segmented Audiences + custom segments (mobile, CTV and more)

In the dynamic landscape of digital advertising and data-driven decisions, TL1 provides unique audience data that helps marketers across the world efficiently reach their desired audiences and improve their campaigns. At the core of our uniqueness is our global scale, which helps us reach diverse audiences worldwide. Our expansive reach also provides insights into varied markets and demographics. What distinguishes our data is the attention to detail. We pride ourselves on the precision and accuracy of our data, empowering businesses to make informed decisions with confidence. Our repertoire encompasses a spectrum of identifiers, such as mobile IDs, CTV IDs or cookies. This multi-device approach allows for a nuanced understanding of consumer behavior, enabling personalized and effective engagement ad strategies. Equally paramount is our unwavering commitment to privacy regulations - we comply with privacy laws, including the most known, GDPR and CCPA. In an era where data ethics and compliance are paramount, our practices adhere to the highest standards, providing a secure and trustworthy environment for both businesses and consumers. Our data is not just unique in its depth and breadth but also in its ethical foundation, ensuring that every data point is acquired and utilized responsibly. Our globally gathered data from various devices is mostly used in digital marketing for targeting the right audiences. We provide segmented data divided into groups that complies with IAB taxonomy. We also build custom segments tailored to specific campaigns’ needs. TL1 also provides raw data, gathered from billions of devices globally, which can be used by your company to enrich data or create your custom segments in-house.

搜集汇总

背景与挑战

背景概述

该数据集由TL1提供，专注于细分受众和自定义细分（包括移动、CTV等设备），用于全球数字营销，以高效触达目标受众并优化广告活动。其核心优势在于全球规模、数据精确性、多设备标识符覆盖，并严格遵循GDPR和CCPA等隐私法规，确保数据采集和使用的合规性。数据集提供基于IAB分类的细分群组和原始数据，支持企业进行数据丰富或内部自定义细分创建。