SmartLink

**Overview**
Identifying and recognising individuals across various channels with different levels of contact information can be incredibly difficult. Linking datasets together for a unified view is extremely complicated, time-consuming and can easily impact marketing effectiveness.

With over 450m data points, SmartLink allows you to easily connect different data sources, allowing for a single customer view that enables 360° marketing, from postal to digital.

**Use cases**
Built from the most comprehensive consumer data universe in the UK, SmartLink is a powerful linking tool that contains all the identifiable information we hold at an individual level. This product acts as a bridge to link other datasets together, where contact information may be incomplete, for a unified view of customers. What makes SmartLink unique is that it contains over 400m raw records with various contact details consolidated into 90m individuals

**Use cases**
- Give confidence in understanding whether a customer is who they say they are from various touchpoints
- Link between data sources, whether they are disparate types and levels of contact information
- Identify the same customer coming from different channels to support consistent and timely marketing throughout the customer journey
- Determine different spellings and levels of contact details at the same / multiple addresses
- Where only postal data is available, link to compliant channels for digital marketing
- Improve match rates by using more than just name and address for customer insight appends

**Additional Insights**
SmartLink can be used alongside all our products offered, we usually suggest it’s the best place to start before performing any Suppressions, Appends or Enhancements. If the data being matched to isn’t in the best possible state, then the efficacy of all products are affected.

It is crucial to have a single source of truth as your stating point, let SmartLink create yours.