Top Coffee and Car Twitter Brand Content Co-creation
收藏Mendeley Data2024-01-31 更新2024-06-27 收录
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https://figshare.com/articles/Top_Coffee_and_Car_Twitter_Brand_Content_Co-creation/12685985/1
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资源简介：
A 3-month sample of brand and consumer tweets from Top brands on Twitter. This data contains marketing messages, metadata in the form of eWOM outcomes (Like, Share, Comment) and an explicit structure extracted from content which is based on value propositions. Brand and consumer value propositions, sentiments and eWOM outcomes can then be quantitatively analysed for underlying statistical relationships
创建时间：
2024-01-31
