Digital Media Mergers: Theory and Application to Facebook-Instagram
收藏NBER2025-07-01 更新2025-07-19 收录
下载链接：
https://www.nber.org/papers/w34028
下载链接
链接失效反馈官方服务：
资源简介：
We present a new model of competition between digital media platforms with targeted advertising. The model provides new insights around how user heterogeneity and overlap, along with user and advertiser substitution patterns, determine equilibrium ad load. We apply the model to evaluate the proposed
提供机构：
美国国家经济研究局
创建时间：
2025-07-01
