Digital Media Mergers: Theory and Application to Facebook-Instagram
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https://www.nber.org/papers/w34028
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资源简介：
We present a new model of competition between digital media platforms with targeted advertising. The model provides new insights around how user heterogeneity and overlap, along with user and advertiser substitution patterns, determine equilibrium ad load. We apply the model to evaluate the proposed
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美国国家经济研究局创建时间：
2025-07-01
