METHODOLOGY FOR DEVELOPING STUDENTS' COMMUNICATIVE COMPETENCIES BASED ON DIGITAL PEDAGOGY

This article highlights the theoretical foundations and methodological opportunities for developing the communicative competencies of higher education students in the context of digital transformation. The role of digital pedagogy in the modern education system and its significance in the formation of communicative competencies are analyzed from a scientific and pedagogical perspective. During the study, factors for developing students' communication culture were identified based on competency-based, systemic, and activity-oriented approaches. Additionally, methodological recommendations have been developed for developing communicative competencies through the use of digital educational platforms, interactive methods, and artificial intelligence tools. The research results will serve to improve the quality of education in higher education institutions, enhance students' professional training, and effectively apply modern pedagogical technologies.