Visitor Behaviour Survey Results

This data captured using a quantitative survey on the travel habits and spending behaviours of potential visitors across different seasons. This empirical research compares the variation in several key behavioural factors including duration of stay, party size, revisit intention, spending and breakdown of spending in different sectors in hospitality and tourism including entertainment, restaurant, accommodation and transportation. Moreover, this research expands our understanding by examining the effectiveness of innovative strategies of offering a digital app and organising a unique event to tackle seasonal imbalances through stimulating visitors’ intention to change their timing of visit from peak to off-peak periods.