Total number of local tourists during Chinese New Year in China 2017-2024

In 2024, around 474 million Chinese tourists took a domestic trip during the Chinese New Year holiday in February. This showed around 54 percent increase in the number of travelers compared to the previous year, when the travel restrictions related to coronavirus pandemic had been just lifted. The new year wanderlust Lunar New Year in China is a time when families gather to relax and celebrate in their hometown. In the last few years before the COVID-19 pandemic, a new trend of “going out to see the world” has emerged among Chinese consumers. Instead of visiting relatives and friends, more people are eager to explore new places and experience new cultural thrills. Part of the growth is attributed to a rising disposable income, along with rapid economic progression in the country. In 2022, China’s GDP per capita increased to more than 12,600 U.S. dollars, more than a double in a decade. The travel bucket list Sightseeing in Chinese cities is particularly popular during the Spring Festival holiday. The most sought-after options include the warm southern cities, as well as northern snow and ice destinations. In 2019, Sanya and Yunnan were the leading domestic destinations among Chinese high-end travelers during the season. When it comes to outbound travel, New Zealand, Vietnam, and Philippines were the Chinese tourist hot spots, mainly attributed to the warmer weather in these countries. Trips to Europe and other Asian countries were also among the bestselling holiday destinations.

于2024年，约4.74亿中国游客在二月的春节假期期间进行了国内旅行。相较于上年，当冠状病毒大流行相关的旅行限制刚刚解除时，旅行者人数增长了约54%。新年漫游之欲使得农历新年成为中国家庭团聚、放松和庆祝的时节。在COVID-19大流行之前的近几年，中国消费者中涌现了一种‘走出去看世界’的新趋势。相较于探访亲友，更多的人渴望探索新地方，体验新的文化刺激。部分增长归因于不断上升的可支配收入和国家的快速经济发展。2022年，中国人均GDP增长至超过12,600美元，在十年间翻了一番。观光游览在中国城市特别受春节假期期间的热捧。最受欢迎的选项包括温暖的南方城市，以及北方的冰雪旅游目的地。2019年，三亚和云南成为中国高端旅行者在该季节的主要国内目的地。至于出境旅游，新西兰、越南和菲律宾成为热门的中国旅游热点，这主要归因于这些国家的温暖气候。前往欧洲和其他亚洲国家的旅行也成为了最畅销的假期目的地。