SAMPLING TECHNIQUES IN QUALITATIVE AND QUANITATIVE RESEARCH

This article explores sampling techniques in qualitative and quantitative research, highlighting their differences, purposes, and applications. It explains how qualitative sampling focuses on depth, context, and information richness through purposive and theoretical selection, while quantitative sampling emphasizes representativeness and statistical validity through probabilistic methods. The study also discusses the integration of both approaches in mixed-method research, where sampling strategies complement each other to enhance validity and reliability.