Agricultural Machinery & Equipment Wholesaling in Russia - Market Research Report (2014-2029)

Agricultural machinery requires significant capital investment, which, for many small or independent farms, is only possible because of government subsidies. Agricultural support is falling across the EU and other European countries like the UK, leading to depressed budgets for many farmers. Despite this, sales of agricultural machinery have remained strong, with farmers keen to purchase the latest lines with autonomous and precision systems integrated into the machines. The enhanced productivity of these machines has made them must-haves, boosting sales despite the strong economic headwinds facing farmers. According to CEMA, the number of tractor registrations in 2022 was the second-highest since 2017. Wholesalers’ profitability has suffered from rising operating costs and intense competition internally and from direct-to-consumer sales from manufacturers. To raise profit, wholesalers have turned to offering comprehensive value-added services like financing options and technical support. Over the five years through 2024, agricultural machinery and equipment wholesaling revenue is forecast to dip at a compound annual rate of 1.3% to reach €119.5 billion, including a projected decline of 2.8% in 2024.

农业机械的购置需投入巨额资本，对于众多小型或独立农场而言，若无政府补贴，此等投入往往难以实现。在欧洲联盟及英国等欧洲其他国家，农业支持政策正逐渐降低，导致众多农民的预算陷入低谷。尽管如此，农业机械的销售依然坚挺，农民们热切地购买集成了自主和精准系统的最新机型。这些机械的生产力提升使其成为必备品，从而在农民面临的经济逆风中提升了销量。据欧洲农业机械制造商协会（CEMA）统计，2022年的拖拉机注册数量为自2017年以来次高。批发商的盈利能力因运营成本上升及内部竞争加剧，以及来自制造商的直接面向消费者销售而受到冲击。为提升利润，批发商已转向提供全面增值服务，例如融资选择和技术支持。在2024年之前的五年间，农业机械及设备批发收入预计将以1.3%的复合年增长率下降，达到1195亿欧元，其中预计2024年将出现2.8%的下降。