What Can the Price Gap between Branded and Private Label Products Tell Us about Markups?
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In this paper we investigate the size of markups for nationally branded products sold in the U.S. retail grocery industry. Using scanner data from a large Midwestern supermarket chain, we compute several measures of upper and lower bounds on markup ratios for over 230 nationally branded products in
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美国国家经济研究局创建时间：
2001-08-01
