Data for: Content is King - But Who is the King of Kings? The Effect of Content Marketing, Sponsored Content & User-Generated Content on Brand Responses
收藏Mendeley Data2019-02-18 更新2026-04-09 收录
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https://data.mendeley.com/datasets/35mfg9d529
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资源简介：
Raw data that were the basis for the analysis in our manusript "Content is King – But Who is the King of Kings? The Effect of Content Marketing, Sponsored Content & User-Generated Content on Brand Responses". Further information on how the analyses were run is found in the manusript.
创建时间：
2019-02-18
