Games_and_Culture_2025-questionnaire.pdf

The development of digital games requires the creation of immersive experiences that align with players' expectations, making UX practices essential to ensuring the quality of the user experience. However, the integration of UX in the industry still faces significant challenges, such as validation with end users, collecting representative feedback, and the shortage of specialized professionals. This exploratory study, conducted using the Opinion Research method, analyzed the perceptions of professionals (N=128) and the barriers faced by Brazilian studios. The analysis employed a mixed-methods approach, combining quantitative and qualitative methods. The results highlighted that, although UX is widely recognized as strategic, its implementation is still constrained by technical and strategic challenges, particularly in small studios. Furthermore, the research suggests that advancements in training, accessible tools, and validation processes are essential to overcoming these barriers. The study contributes to the understanding of UX practices in the industry and proposes directions for future research.