Children's Health and Safety Baseline Survey [Canada]

In response to the Government of Canada identifying the health and safety of Canadians and their families as a priority, Health Canada has developed a marketing campaign to ensure awareness of, and access to, the wealth of expert information the Government of Canada has developed in the areas of children’s health and safety. This multi-departmental initiative is being led by Health Canada and will ensure all priority issues within each department are effectively communicated in campaign products. Topics expected to be covered in the campaign include: consumer product, food, medication, chemical and toy safety; food safety; injury prevention, physical activity, immunization and infectious disease prevention; cyber-safety, bullying prevention and emergency preparedness; and, vehicle and road safety, child restraints, boating safety and rail safety. Health Canada commissioned a survey of parents of children age 16 or younger with the goal of gathering some key baseline measures, partly in order to potentially track their movement as a result of the communications efforts. The objectives of this baseline survey on parents’ knowledge and awareness of children’s health and safety were to assess parents’: - Current level of understanding, perceptions of risk, and concern. - Informational needs, sources, and expectations. - Behaviour toward improving understanding of risks and methods to mitigate risks.