SUPPLY-SIDE REFORM MEASURES OF PUBLIC SPORTS SERVICE FROM THE PERSPECTIVE OF PUBLIC HEALTH PROMOTION

ABSTRACT With the rapid development of public health construction, the supply of public sports services and the demand of residents at this stage are gradually divergent. In order to solve the contradiction between the supply and demand of public sports services, this study, from the perspective of public health, combined with the current situation of demand for public sports services, used the fuzzy analytic hierarchy process to build the supply-side optimization model of public sports services, and to verify it. The results show that the weight of the model optimization index from high to low is service level > resource conditions > public degree > service content > location and type of facilities; the fuzzy comprehensive evaluation result of the model is 85 points, which shows that the index of the optimization model has good applicability. The supply-side optimization model constructed in this study is evaluated by community residents and experts in related fields, so the evaluation results are closer to the residents' demand and have high practical value. The results of this study have reference significance for the supply-side reform of public sports services, and fundamentally ensure the close relationship between the supply-side reform measures and the actual demand of residents.