Leading media agencies in Poland 2019

Wavemaker led the ranking WARC 100 Effective among media agencies located in Poland in 2019, receiving 35 points. It was followed by MediaCom with 20.6 points and Starcom with 18.6 points. Who are the leaders? Wavemaker, formerly called MEC, was founded in 2002 and launched in Poland in 2016. Wavemaker and MediaCom are both part of GroupM, the world’s largest advertising media company which handles about one third of the world’s media billings. Starcom, on the other hand, is part of the French advertising and PR company Publicis Media. All three agencies emphasize the importance of combining human creativity and boldness with data and technology in their mission to help brands develop. Leading media agencies worldwide The Polish branches of Wavemaker, MediaCom, and Starcom were included in the list of 20 best performing media agencies in Europe. These three agencies were among the leaders not only in Poland, but also in other European countries like Germany or the United Kingdom and in the Asia-Pacific region.

Wavemaker在2019年领跑波兰媒体代理机构的WARC 100效能排名，以35分的高分位居榜首。紧随其后的是MediaCom，以20.6分的成绩排名第二，Starcom则以18.6分位居第三。究竟谁是行业的领军者？Wavemaker，前身为MEC，成立于2002年，并于2016年在波兰开业。Wavemaker与MediaCom同属于世界最大广告媒体集团GroupM，该集团负责全球约三分之一的媒体预算。另一方面，Starcom是法国广告及公关公司Publicis Media的一部分。这三家代理机构均强调，在助力品牌发展的使命中，融合人类的创造力和勇气与数据及技术的重要性。全球领先的媒体代理机构中，Wavemaker、MediaCom和Starcom的波兰分公司被纳入了欧洲20家表现最佳媒体代理机构的名单。这三家机构不仅在波兰，而且在德国、英国以及其他亚太地区国家，都是行业的领军者。