Italy: social media usage among companies in the banking industry 2017

This statistic depicts the share of companies using social media in the banking industry in Italy as of 2017, by social network. According to the survey results, the most used social network was Facebook (95 percent), followed by LinkedIn (77 percent). Only 30 percent of the companies used Instagram, making it the less popular social network in this sector.

本统计数据描绘了截至2017年，意大利银行业公司使用社交媒体的份额，按社交网络分类。根据调查结果，最常使用的社交网络为Facebook（占比95%），其次是LinkedIn（占比77%）。仅有30%的公司使用Instagram，使其成为该领域最受欢迎度最低的社交网络。