Share of global advertising budget being transferred to CTV 2022, by region

As of December 2022, 57 percent of responding marketing professionals from Latin America, Asia-Pacific (APAC), and Europe, Middle East, and Africa (EMEA) said they planned to transfer 40 percent or more of their advertising budgets to connected TV (CTV). The share stood at 56 percent among marketers from North America.

截至2022年12月，来自拉丁美洲、亚太地区（APAC）以及欧洲、中东和非洲（EMEA）的受访营销专业人士中，有57%表示计划将40%或以上的广告预算转移至联接电视（CTV）。在北美地区的营销人士中，这一比例达到56%。