eCommerce Benchmark KPIs: Food in Sweden

In 2023, next to an add-to-cart rate of 14.2%, a cart abandonment rate of 66.2%, and a conversion rate of 4.8%, the eCommerce Benchmark KPIs for Food in Sweden also consist of an AOV of US$85.6, a discount rate of 13%, and a return rate of 7%.

在2023年，瑞典食品电商领域的关键绩效指标（KPI）中，除14.2%的添加购物车率、66.2%的购物车放弃率以及4.8%的转化率之外，还包括平均订单价值（AOV）为85.6美元、13%的折扣率和7%的退货率。