Library marketing survey (responses)

This dataset contains responses from a <b>Library Marketing Survey</b> conducted in 2023 to assess users’ awareness, usage, perceptions, and satisfaction with library services, resources, and communication channels. The survey collected both <b>quantitative</b> (categorical and ordinal) and <b>qualitative</b> (open-text) data from library patrons. The <i>University of Malta Library Marketing Survey 2023</i> presents the findings of a comprehensive user survey conducted to evaluate awareness, usage, and perceptions of library services, resources, spaces, and communication channels. Administered over one month in March 2023 using both online and print formats, the survey collected 577 valid responses from students, academic staff, and administrative and research support staff.