User Experience Evaluation of BRI Smart Billing Mobile Application Using System Usability Scale and Heuristic Evaluation

This research aims to evaluate user perceptions of the design and functionality of the BRI Smart Billing Mobile app. Through a questionnaire distributed to active BRI Smart Billing users, this study will identify factors that influence user satisfaction with the visual appearance, layout of elements, and ease of use of features available on the dashboard. The results of this research are expected to provide input to the application developers regarding efforts to improve the quality of digital application services and provide recommendations for improving the design of the BRI Smart Billing Mobile dashboard to be more user-friendly and meet user needs.

本研究旨在评估用户对BRI智能缴费移动应用程序的设计与功能感知。通过向活跃的BRI智能缴费用户分发问卷，本研究将识别影响用户对应用界面视觉外观、元素布局以及仪表板上功能易用性的满意度的因素。预期本研究的成果将为应用开发者提供有关提升数字应用服务质量的努力方向，并为优化BRI智能缴费移动仪表板设计、增强用户体验友好性及满足用户需求提供建议。