Mobile shopping usage growth during COVID-19 worldwide 2021, by region

From before to during the coronavirus pandemic, the share of respondents who shopped via mobile websites increased by an average of 48 percentage points worldwide. Mobile purchases via app experienced a similar increase, up by 45 percentage points. Of the regions included in the study, the Middle East exhibited the most significant jump in mobile shopping, with a nearly 90 percentage point rise in both web and app purchases. It was followed by Europe, with 62 and 47 percentage points growth in mobile web and app shopping, respectively. In contrast, in North America, mobile purchases via apps grew slightly more than those made via websites.

自新冠疫情爆发前后对比，全球范围内通过移动网站进行购物的受访者比例平均增长了48个百分点。通过应用程序进行的移动购买也经历了类似的增长，增长45个百分点。在纳入研究的地域中，中东地区在移动购物方面表现出最为显著的增长，无论是通过网站还是应用进行购买，其增幅均接近90个百分点。紧随其后的是欧洲，移动网站和应用程序购物的增长分别达到62个百分点和47个百分点。相比之下，在北美地区，通过应用程序进行的移动购买略多于通过网站进行的购买。