MBI Sociodemographic Data for Albania

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. Depending on the country, different variables are available. For most European countries, the latest population, gender, age structure (15-year age bands), unemployment, and household figures, as well as consumer style data, are included. In many regions, we also provide additional variables such as households by income quintile, education, household type, and marital status.

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The specific variables currently available for Albania can be found in the Data Dictionary below. If a variable you need is not listed, feel free to reach out – we may be able to find a solution together.

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The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

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MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic Data for Albania

概述

MBI提供阿尔巴尼亚的最新社会人口统计数据，适用于多种应用场景。数据来源单一，确保市场间的一致性和可比性。数据涵盖人口、性别、年龄结构（15岁年龄段）、失业率、家庭数据及消费者风格数据。部分区域还提供额外变量，如按收入五分位数划分的家庭、教育、家庭类型和婚姻状况。

业务需求

• 市场分析：发现未开发的市场潜力，基于人口特征精确量化区域销售机会。
• 需求预测：利用人口趋势设定现实、数据驱动的销售和绩效目标。
• 位置规划：评估目标区域的社会人口构成，制定有效的扩展策略。
• 360度客户视图：结合社会人口统计数据和客户数据，全面了解客户需求和行为。
• 位置数据丰富：通过详细的人口和家庭属性丰富地理数据集。

数据字典

表名：MBI_MARKETDATA_2024_AL_POSTCODES2_SOCIO

列名

• CTRYCODE (Varchar)
• POSTCODE (Varchar)
• NAME (Varchar)
• P_T (Number)
• P_PRM (Number)
• HH_T (Number)
• HH_SIZE (Number)
• MALE (Number)
• FEMALE (Number)
• AGE_T0014 (Number)
• AGE_M0014 (Number)
• AGE_F0014 (Number)
• AGE_T1529 (Number)
• AGE_M1529 (Number)
• AGE_F1529 (Number)
• AGE_T3044 (Number)
• AGE_M3044 (Number)
• AGE_F3044 (Number)
• AGE_T4559 (Number)
• AGE_M4559 (Number)
• AGE_F4559 (Number)
• AGE_T60PL (Number)
• AGE_M60PL (Number)
• AGE_F60PL (Number)

使用示例

sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_AL_POSTCODES2_SOCIO";

其他信息

• 刷新频率：每年
• 时间覆盖范围：2024年1月1日至2024年12月31日
• 地理覆盖范围：阿尔巴尼亚（按邮政编码）
• 云区域可用性：AWS多个区域

提供商

Michael Bauer International GmbH

联系方式

• 销售：[e-mail]
• 支持：[e-mail]