INTRODUCTION OF NEW, ATTRACTIVE FORMS TO ATTRACT FREE FUNDS FROM THE POPULATION AND ECONOMIC ENTITIES TO BANK DEPOSITS AND DEPOSITS

This article examines the implementation of modern and attractive mechanisms for attracting temporarily idle funds from the population and economic entities into bank deposits and deposits. The role of innovative types of deposits in expanding the deposit base in the banking system, increasing the flow of financial resources into the banking sector, and strengthening public trust in the banking system is analyzed. During the study, the advantages of term, savings, and online deposits were examined, and the necessity of creating new deposit products tailored to customer needs was substantiated.