eCommerce Benchmark KPIs: Food in Singapore

In 2023, next to an add-to-cart rate of 13.6%, a cart abandonment rate of 66.8%, and a conversion rate of 4.5%, the eCommerce Benchmark KPIs for Food in Singapore also consist of an AOV of US$117.1, a discount rate of 10.5%, and a return rate of 5.7%.

至2023年，新加坡食品电商基准关键绩效指标（KPIs）显示，除13.6%的加入购物车率、66.8%的购物车放弃率和4.5%的转化率之外，还包括平均订单价值（AOV）为117.1美元、10.5%的折扣率和5.7%的退货率。